The Feel Good Business was founded in Hong Kong in 2012 by Kristine Nudds, whose passion for ideas that make the world a better place moved her away from a long career in public relations in London to injecting some ‘feel good’ spirit into companies in Hong Kong.

Having spent 16 years in a more traditional PR role working with major household brands, including Philips, Le Creuset, Alka-Seltzer, Cineworld and Nicotinell, Kristine established Feel Good PR in the UK in 2007, which was a communications consultancy dedicated to working with environmental, ethical and Fair Trade companies, including a large number of ethical pioneers such as Green People and Pants to Poverty.

Today, The Feel Good Business builds on this wealth of experience to work with companies in Hong Kong, such as restaurant chain PizzaExpress, who want to do the right thing and start to make a difference.

This personal approach includes:

  • understanding the challenges, cultural and financial, that businesses face in this environment
  • knowing how to engage, motivate and retain a workforce in Hong Kong
  • contacts with a great number of outstanding charities in Hong Kong and China
  • balancing environmental responsibility with practical solutions
  • building and managing reputation in a business arena where it pays to stand out

All this is achieved with enthusiasm, drive, creativity, and last but definitely not least, a good dose of humour!